Worldwide Casebook In Marketing Management

Worldwide Casebook In Marketing Management

Luiz Moutinho

$216.00

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Description

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Readership: Graduate students and researchers who are interested in marketing management.
Key Features:
  • Comprises of a large collection of case studies in marketing and management
  • Covers many different industries, well-known brands and companies
  • Offers studies on new trends and innovative marketing concepts


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