Craft Coffee: A Manual

Craft Coffee: A Manual

Brewing a Better Cup at Home

Jessica Easto, Andreas Willhoff

$19.95

  • Description
  • Author
  • Info
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Description

  • Aimed at nonprofessional coffee drinkers interested in making better coffee
  • Written with input from Chicago Reader’s Best Barista of 2016
  • Targeted sales pitch to indie coffee shops, which currently outnumber Starbucks in the United States
  • Illustrations throughout
  • High-end hardcover package is perfectly sized for a gift item
  • Promotion and publicity targeting national food- and drink-focused outlets, industry- and coffee-focused media, as well as local print, online, and broadcast media in Chicago
  • Independent specialty coffee business is on the rise, following explosions in craft brewing and wine markets, as well as farmers’ markets and other food-oriented fields
  • The popularity of manual brewing is expanding into smaller cities, housewares retailers, and specialty supermarkets


Author

Jessica Easto:
Jessica Easto received a degree in journalism from the University of Tennessee and an MFA in creative writing from Southern Illinois University. Her writing has appeared in the Chicago Tribune, Gapers Block, and more. She has been brewing craft coffee at home for more than eight years.


Andreas Willhoff is the director of education at Halfwit Coffee Roasters and the director of operations at The Wormhole, a Chicago craft coffee shop that has been recognized by Food & Wine, Sprudge.com, Fresh Cup, and CNN.com, among other places.

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