Summary Of “Predictably Irrational: The Hidden Forces That Shape Our Decisions - By Dan Ariely”
Sapiens Editorial, Tony Cookson
SUMMARY OF "PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISIONS - BY DAN ARIELY"
Do you do things that you later regret? Are your decisions not appropriate and cause big mistakes? Make more accurate decisions that lead you to success.
This work addresses the issue of daily decisions that a person makes in their life, such as buying, choosing friends or a lover, opting for a certain style of living. It develops interesting ideas resulting from research on human behavior and the impulses that move resolutions, which are not always logical or rational and that lead to errors. It is a call to reflection to promote appropriate decisions in personal and professional life.
WHAT WILL YOU LEARN?
- You will find answers to those habitual behaviors that hurt you, especially linked to love, shopping, money and many other areas of your life.
- You will learn strategies to be the real owner of your decisions.
- You will understand that advertising is a tool for manipulation and you will learn to be alert.
- You will know that there are external forces that act on people and that move their decisions.
- You will be able to resist the domination of irrationality that tries to control you.
ABOUT DAN ARIELY, AUTHOR OF THE ORIGINAL BOOK:
Dan Ariely was born in the United States in 1968. He grew up in Israel, where he studied mathematics and physics. Later he devoted himself to cognitive psychology and graduated in business. He conducted interesting research in the area of economic behavior psychology.
ABOUT SAPIENS EDITORIAL, AUTHOR OF THIS SUMMARY:
Books are mentors. Books can guide what we do and our lives. Many of us love books while reading them and maybe they will echo with us a few weeks after but 2 years later we can’t remember if we have read it or not.
And that’s a shame. We remember that at that time, the book meant a lot to us. Why is it that 2 years later we have forgotten everything? That’s not good.
This summary is taken from the most important themes of the original book.
Most people don’t like books. People just want to know what the book says they have to do. If you trust the source you don’t need the arguments. So much of a book is arguing its points, but often you don’t need the argument if you trust the source you can just get the point.
This summary takes the effort to distill the blahs into themes for the people who are just not going to read the whole book. All this information is in the original book.