The Signals Are Talking

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The Signals Are Talking

Why Today's Fringe Is Tomorrow's Mainstream

Amy Webb, Tiffany Morgan

$24.98

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Description

A Fast Company best book of the year
A Washington Post bestseller
Winner of the 2017 Axiom Business Book Award in Business Technology

How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?

In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"--those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.


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